My journey, so far

I've had the opportunity to work with companies like Tele2, Schibsted, Nordea, Bonnier, and Electrolux, delivering everything from brand identities, design systems, and apps, to robust self-service platforms. My work spans industries and challenges, with a consistent goal: to create simple, meaningful, user-centered digital experiences.

I started as a UI developer in 2008 and fell in love with the craft of design from the code side. That mix never left: today I'm at Tele2 designing their self-service ecosystem, and alongside it I run selected brand and web projects from Stockholm as a Product Designer, Brand Designer, and Strategist.